Since 2013, Michael Kors has been showing continuous support to United Nation’s World Food Programme (WFP). Through his CSR programme “Watch Hunger Stop”, the brand has provided at least 15 million meals to school children in hunger-stricken countries around the world. The campaign raises donation, as well as launches special collections to support the cause.
This year, Kate Hudson, actress and good friend of Michael Kors the designer, also continues her support for the cause. Together, the pair models the latest additions to the collection: the Michael Kors Access Sofie smartwatch and an update to the brand’s popular Lon aviator sunglasses.
“This is the third year I’ve had the honor of collaborating with Michael on this important cause,” says Hudson. “In June, I visited schools in Cambodia, where the funds raised by Watch Hunger Stop enable the United Nations World Food Programme to feed children so they receive the nutrition they need to grow and to finish their education. It was an amazing experience—I can’t wait to share everything that I saw and learned there.”
Visit the Watch Hunger Stop microsite here to know how you can participate in the campaign.