Miuccia Prada’s idea of winter dressing this year is fur, preferably in many colours. The thick, oversized fur coats that are front and center to the collection bring to mind children’s favourite characters Big Bird and Miss Piggy. What kind of campaign would suit the playful winter mood, then?
To the forever quirky Prada, it means New Orleans. The jazz Holy Grail in all its glory – the abundant accessories, the liberal lifestyle, and of course, the big band. Hence, the Preservation Hall Brass Band joins the likes of Kate Moss and Naomie Harris on the campaign. Joining the all-star lineup are models Missy Rayder, Jean Campbell, Eliza Cumming, Jasmine Daniels, Rose Daniels and Lily Nova.
“In certain places and amidst certain sounds, time seemingly circles itself,” a statement from Miu Miu reads. “Throughout the untamed, thick-aired Mississippi bayou, the siren of insects is interlaced with jazz melodies somehow both timeless and avant-garde.”
Alasdair McLellan flies to the port of New Orleans to photograph the band. The British photographer produces a collage-style imagery, juxtaposing indoor and outdoor sets of New Orleans with the star-studded campaign shots.