Miuccia Prada, the Co-CEO and head designer of Prada, has always been making a unique campaign and collaborate with actors to be its model. Namely Gary Oldman, Garrett Hedlund, Willem Defoe and Jamie Bell who starred the fall 2012 campaign and walked the runway too. Following a year after, more Hollywood actors joined the club, Benicio Del Toro, Harvey Keitel, Aaron Taylor-Johnson, and Dane DeHaan, who all appeared in the black and white images for Prada’s spring 2013 campaign shot by David Sims.
For the fall/winter 2018 Advertising campaign, the theme called Observia, as the next incarnation of 365, the campaign shows the collections of these notions – of illusion and dreams, imagination and actuality. Embodied by a new wave of Hollywood talent, the men’s collection is brought to new life within the enclaves of the Prada fall/winter 2018 Men’s Show, a fantastical “Prada Warehouse”, a space that can be inhabited but is nevertheless a chimera, a mirage.
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This warehouse is populated with identities – ambiguous and enticing boxes and crates, demarcated with symbols drawn from Prada collections past – that speak of the multiplicities of interpretations. Comprising a trio of young actors – Joe Alwyn, Nick Robinson and Algee Smith – alongside actor and director Paul Dano, these protagonists discover both Prada’s multifaceted identity, and their own.
Exploring dual roles, of the actors themselves and of the characters they evoke within these make-believe surroundings, the Prada fall/winter 2018 Menswear Advertising Campaign juxtaposes imagery of the actors inside the “Prada Warehouse’” with a series of monochrome portraits, all photographed by Willy Vanderperre. Investigating concepts of uniformity and individuality, the distinct personalities of each of these four protagonists shines through, bringing truth to the illusion.
British actor Joe Alwyn
British actor Joe Alwyn was picked from obscurity to make his acting debut as the title role in the 2016 war drama “Billy Lynn’s Long Halftime Walk”, from Oscar-winning director Ang Lee. His list of highly anticipated films include “The Favourite” from Yorgos Lanthimos with Emma Stone, Rachel Weisz and Olivia Coleman, “Operation Finale” directed by Chris Weitz alongside Oscar Isaac and Ben Kingsley, joining Margot Robbie and Saoirse Ronan in “Mary Queen of Scots” directed by Josie Rourke and starring opposite Russell Crowe, Nicole Kidman and Lucas Hedges in Joel Edgerton’s “Boy Erased”.
Joe studied English and Drama at Bristol University and then at the Royal Central School of Speech and Drama. He was selected as one of the 2015 Screen International “Stars of Tomorrow” that celebrates international up-and-coming talent and recently was awarded the Trophee Chopard at the Cannes Film Festival that honours up-and-coming talent.
Actor and Director Paul Dano
This year, Paul Dano made his directorial debut with the critically acclaimed film Wildlife. The movie recently opened Critics’ Week at the Cannes International Film Festival and will be released by IFC this October. Dano produced and co-wrote the adaptation of Richard Ford’s American classic novel (with Zoe Kazan.) The film stars Carey Mulligan and Jake Gyllenhaal and takes place in the 1960’s telling the story of the slow dissolution of a mother and father’s relationship through the eye’s of their 14-year-old son in Montana. This Fall, Dano will star in the Broadway production of Sam Shepard’s
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Actor Nick Robinson
Nick Robinson was most recently seen starring as the title character in Fox 2000’s “Love, Simon,” receiving rave reviews across the board. Prior to this, Nick starred in the Warner Bros./MGM romantic drama “Everything, Everything” opposite Amandla Stenberg. In 2015, Robinson starred opposite Chris Pratt and Bryce Dallas Howard in Universal’s “Jurassic World.” Directed by Colin Trevorrow, the film grossed over $1.67 billion worldwide, making it the fourth highest grossing film of all time. In 2016, Robinson was seen starring opposite Chloe Grace Moretz and Liev Schreiber in Sony’s “The 5th Wave.” Other select credits include CBS Films “The Kings of Summer,” as well as the upcoming “Strange But True” opposite Amy Ryan, Brian Cox, Blythe Danner and Greg Kinnear. On the television side, Nick is best known for his scene-stealing role in the award-winning HBO drama series “Boardwalk Empire”.
Actor Algee Smith
Multitalented and multifaceted, Algee is quickly establishing himself in the entertainment milieu. Before landing the lead role of “Larry” in Kathryn Bigelow’s film Detroit that lead to an NAACP nomination for Outstanding Actor in a Motion Picture, Algee appeared in a myriad of projects which garnered him praise along the way. Starring in Detroit and The New Edition Story in between releasing his 2017 EP Listen, the actor, singer, and songwriter shines in any arena. Algee can next been seen in the FOX feature The Hate U Give, being released later this year.
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