Finally, the cult high-street brand Off-White, the brainchild of it-designer Virgil Abloh, opens its first boutique in Plaza Indonesia. The long-awaited opening event was officially held on February 14, 2019-which made it a cool “Valentine’s Day” party. Prestige was invited to see the first preview of the latest pre-spring/summer 19 collection for menswear and womenswear in Plaza Indonesia. Located on the 1st floor, the Off-White boutique showcases “Blurred Lines” theme.


Filled with the brand’s trademarks (diagonal, cross, and quotes), the boutique’s floor also made of marbles with the initial signature signs, which is the famous diagonal stripes. Soon after you step into the boutique, you will see a lot of pre-SS19 menswear collection than the womenswear. Key pieces from the brand are including the carry-all jumper and hooded jacket with the diagonal stripes on the sleeves. Military-inspired jacket called Diag Arrows Field jacket with “Impressionism” quotes and diagonal stripes on both sides of the long-sleeves has also become the highlight of the collection.


High-top sneakers also populated the boutique, which are the most-wanted sneakers among men. Virgil Abloh also brings affordable products, such as the Vulcanized Low Top Sneakers. Meanwhile, for the ladies, Off-White’s classic diagonal box sling bag and the new Cotton Flower Box Bag immediately steal the attention. When you’re visiting the boutique, make sure to tap on the coolest iPhone cases before it’s sold out.


See the photos from the opening party in the gallery.