Inspired by the 1950s portraits of New York City’s society women, the campaign was shot by Mert Alas and Marcus Piggot.
Lanvin recently unveiled its spring/summer 2021 campaign featuring Paris Hilton. Inspired by the 1950s portraits of New York City’s society women, Hilton is shown wearing the label’s archive silhouettes such as the pastel pink floral dress, the deep V gown, burgundy leather jacket and sleek trench coat.
The campaign itself was shot by Mert Alas and Marcus Piggot, and features Bruno Sialelli’s spring/summer 2021 collection for Lanvin. Of particular note, the collection was shown in the eponymous place in Shanghai back in October 2020.
Titled “Yu Garden,” the collection explores the exchange between the old and the new as well as the heritage and the contemporary.
“When we began discussing this campaign, I knew I wanted to portray Paris Hilton in a way that she has never been seen before. She is quite known for her long blonde hair and glimmery style and we wanted to shed light on her ability to transform – much like a swan,” explained Lanvin’s Creative Director Bruno Sialelli, in closing.