Bvlgari has unveiled its latest high jewellery collection, Wild Pop, in Asia. It celebrates the roaring 1980s and the legacy of Andy Warhol. Handayani Tanuwijaya joined the party at Capella Singapore.
After an uninhibited launch party in Rome, Bvlgari has introduced its latest high jewellery collection, Wild Pop, in Asia. The launch event was held on Wednesday, July 25. The company chose the island of Sentosa and Capella Singapore as the venue, turning one of the villas into a “pop manor” filled with one-of-a-kind jewellery pieces.
It took less than a five-minute ride with buggy car to go to the event location from the main lobby. At the front, Prestige was welcomed by a bright orange backdrop with a neon sign: “Bvlgari Wild Pop”. The room was covered in bright orange and pink colours. The centrepiece was a pink statue of a Roman goddess statue holding an arrow and a love sign.
Probably the most interesting features was a quote from the pop art legendary artist Andy Warhol during an interview for his magazine, Interview, with Nicola Bvlgari, on one of the walls: “Well, I think your jewellery is the 80s. Everybody’s trying to copy this look.”
Warhol took examples of Bvlgari Tubogas jewellery and Monete gold chain link necklaces set with ancient Roman and Greek coins, which were very popular in that era. From Grace Jones to Princess Caroline were a fan of these precious gems. Warhol himself owned them.
This conversation inspired Bvlgari’s Creative Director, Lvcia Silvestri to create a daring and eclectic collection, Wild Pop. When she visited the Andy Warhol Foundation for the Visual Arts in New York City she saw all the Bvlgari ephemera – catalogues and correspondence – in the artist’s archive. “I wanted to do something about this fantastic dialogue between Bvlgari and Andy Warhol,” she explained.
Warhol’s keepsakes reminded Lucia how ground-breaking Bvlgari jewellery can be. Lucia has been with the brand since she was 18 years old, working closely with Nicola and Paolo Bvlgari for years. During that time, the most important lesson that she learned was “You have to dare”. In that sense, she’d like to capture the frisson and daring of the current moment with Wild Pop.
Indeed, daring is one way to describe the Wild Pop collection. Just like how most people described the 80’s: bold. “We want to add to your life something exciting, so we decide to go to boldness and colour combination,” said High Jewellery Senior Director Giampaolo Della Croce. Colour is a hallmark of Bvlgari style and Wild Pop embraces that influence at its most vibrant and vivid. It’s not only the collection’s themes that are wild, but also its kaleidoscopic hues.
The entire Wild Pop collection was mesmerising and magnificent, but there were few pieces that stand out. First among them was Supreme Diamond Light bracelet, earrings and ring that inspired by Manhattan skyline. The jewels were a graphic combination of black onyx and white diamond, finished with a marquise-cut diamond.
The Magnificent Green Ruffles necklace is set with a 34.12k Colombian emerald. It was inspired by piece of retro fashion advice courtesy of the Dynasty character Alexis Carrington, who said “When in doubt, add some ruffles to your dress.”
Wild Pop exudes a unique, playful and out-of-the box charisma. The Curls, My Love necklace, bracelet and ring are a quirky yet glamorous tribute to the hot rollers women used in the ‘80s to create the “big hair” looks that characterise the decade. It made of titanium and white gold.
In Flamingos and Palms, Lucia referred to the 80’s television crime drama Miami Vice, where the theme song opened with images of flamingos, palms, blue skies and Art Deco buildings. The soundtrack of the 1980s, such as Madonna and David Bowie, were on Lucia’s mind when working on this collection. “When you see the Synthesizer jewels, you feel as if you could play with them,” said Lucia. While on Pop Mics necklace, bracelet and brooch, she referred to the microphones that appear on music videos.
Last but not least, Happy Leaves were the most unconventional pieces of them all, probably the most expensive interpretation of the “happy plant”. Lucia was inspired by the recreational use of the herb. It comprised of white gold, 14.63 carats of pavé-set diamonds and over 5.60 carats of pavé-set emeralds. It was an ironic, elegantly risqué way to depict the magical effects that enchanted an entire generation with dreams of escapism.