The iconic Dior boutique on Avenue Montaigne in Paris has had its facade entirely encased with a huge colourful tarpaulin, marking the launch of the brand’s Autumn/Winter 2018-2019 ready-to-wear collection.
This stunning visual reflects the spirit of the protest and feminist posters of May 1968, creative director Maria Grazia Chiuri’s primary inspiration, making reference to the fashion show whose runway and walls were completely covered with rallying cries that captured the winds of change.
Among them is the word “youthquake”, coined by the famous Vogue editor Diana Vreeland.
Also seen is the famous “c’est non, non, non et non!”, a slogan that originally appeared on a Miss Dior scarf, created in the headiness of the 1960s. It is now also written on an oversized sweater in this revolutionary collection.
For more information, please visit www.dior.com.