The Burberry DNA

Zest and artistry remain the essence of British fashion house Burberry’s latest Fall/Winter 2014 global media campaign, directed by Chief Creative and Chief Executive Officer Christopher Bailey.

Shot by famed Peruvian fashion photographer Mario Testino, the new campaign stars veterans Cara Delevingne and Suki Waterhouse, who are joined by the likes of the up-and-coming Malaika Firth, Callum Ball, Tarun Nijjer and Oli Green.

While the British models are the limelight of the campaign, hand-painted techniques and artwork on accessories and ready-to-wear apparel further raise the ante.

Men’s and women’s outerwear from Burberry Prorsum, London and Brit collections are highlighted, bringing attention to styles such as Chesterfields, cabans, sheepskin jackets and monogrammed blanket ponchos. The iconic Heritage trench coat collection consisting of The Sandringham, The Kensington, The Wiltshire and The Westminster are also kept at the core of the project.

Apart from the new gabardine outer garments, The Bloomsbury and The St Ives bags are also pictured strategically in the campaign, drawing attention to Burberry’s abstract carriers this season.

The campaign — which hits magazines, billboards and social media in July — is a blend of bohemian and antique influences, with a plethora of vintage colours in the likes of ink blue, elderberry, bright olive, camel, honey and stone, as well as painterly florals evident throughout the photographed pieces.

The young and zealous group has, without a doubt, nailed Burberry’s intricately assembled looks, bringing the Bloomsbury set and Charleston — a home-and-country meeting place for writers, painters and intellectuals of the Bloomsbury Group, which has inspired the long-standing label — to life.