For over 70 years, the iconic Serpenti manages to constantly reinvent itself while remaining true to its authentic and unmistakable DNA
Since its debut in 1940, Serpenti has become an emblem of Bvlgari’s outstanding know-how in jewellery. Throughout the years, the iconic serpentine design has taken many forms, from sparkling bracelets that coil around the wrist to diamond-encrusted watches and more. And in line with Bvlgari’s creative approach that goes from daring design to visionary craftsmanship, Serpenti continues to metamorphosize.
On this occasion, we invite you to take a closer look at three expressions of the Italian jeweller’s serpentine handiwork…
A testament to Bvlgari’s unparalleled craftsmanship, the Serpenti Viper features a flexible modular construction featuring the snake’s scales carefully hinged together and inserted one by one. Today, the collection includes a vast array of bracelets, rings, necklaces, and earrings. The bracelets and rings, in particular, come with a double wrapping feature in pink and white gold.
The Serpenti Viper pieces come in three hues of gold, and sparkle with precious diamonds. Of particular interest are Serpenti Viper designs where shining, bright plain gold scales embellished with diamonds enrich the heads and the tails of stylized snakes.
The ultimate form of the Serpenti Viper, however, is undoubtedly the Infinite Compositions High Jewelry sets. The necklaces in these sets come in white and pink gold, and feature an exquisite three-dimensional structure by hinging over its sections, each different from the others and equipped with internal springs to obtain an incredible flexuosity. These are then enhanced by scales set with pavè diamonds and glossy hardstone inserts.
The saga of Bvlgari’s wrapping bracelet watches began with Serpenti Scaglie in 2009, then continued with Serpenti Tubogas in 2010 and the original Serpenti Spiga designs from 2014. For 2021, three new Serpenti Spiga editions have been introduced, reimagined in brilliant diamonds and precious rose or white gold.
The refined appearance and – perhaps most interestingly – contemporary matelassé pattern and modular construction of the new Serpenti Spiga speak volumes of Bvlgari’s aesthetics and know-how. And while each single modular element is cast and produced in series, it is always finished and meticulously assembled by hand.
Of course, this particular collection also has its own crown jewel, namely abrilliant all-diamond High Jewellery interpretation, elegantly adorned with more than 800 diamonds and a cabochon-cut blue sapphire on the crown, completes the collection.
Bvlgari’s legendary snake motif has undergone numerous evolutions since its inception. This unceasing revolution of style is perhaps best represented by the emblematic snakehead stud closure of Bvlgari’s Leather Goods and Accessories collections.
Inspired by the Serpenti jewels of the 1960s, the iconic snakehead features distinctive jewellery-inspired hexagonal scales coated with show-stopping polychrome enamels in endless combinations, textures and nuances, and topped by mesmerizing gemstone eyes. Another distinctive jewellery motif from Bvlgari’s that have now become a highlight of the maison’s Leather Goods and Accessories collections is the iconic thick chain. Crafted with the same techniques adopted for high jewellery collections, these chains boast ultra-precious patterns or styled with unique colour treatments, like the degrade effect or the multiple gold combinations.
Finally, every bag or leather creation from Bvlgari is crafted in the brand’s Florence Atelier, where traditional artisanal techniques are constantly being reinvented, extending to new methods of construction with a craftsmanship always a step ahead of the times.