In spring 2018, Creative Director Virgil Abloh created his first collection for Louis Vuitton that celebrates diversity, inclusivity, and unity which represented in colour spectrums and tactical details, suits, to jumpsuits. This year, Abloh has revealed the campaign, which involves three artists. Inez & Vinoodh created the first phase called Infancy, Childhood, and Adolescence. Meanwhile the second phase’s photos were shot by Mohamed Bourouissa, who reimagines the 1855 oil on canvas work The Painter’s Studio by the French realist Gustave Courbet in photography, and the third phase was created by Raimond Wouda, who depicts the formative communication between teenagers in group situations fundamental to the evolvement of a man from boyhood into adulthood.
Infancy, Childhood and Adolescence, by Inez & Vinoodh
Revealed on January 21st, it exercises the ongoing study of boyhood first introduced by Virgil Abloh in his SS19 collection for Louis Vuitton.
Focusing on the development stages that form a man’s identity and wardrobe, key pieces from SS19 are represented on individuals at different points in a person’s upbringing.
They appear in still and moving imagery, bathed in poppy and rainbow motifs central to The Wizard of Oz allegories that paint the collection.
Alieyth, a 3-year-old, and Jack, 2, embody the purity of infancy, still unaffected by preordained perceptions of gender, colour and creed. Shot in surroundings native to childhood and teenage life, actors Leo James Davis, 7, Evan Rosado, 12, and Luke Prael, 16, illustrate the pre-teen and teen stages of boyhood and reflect on the desires and dreams of their generation.
The Painter’s Studio by Mohamed Bourouissa
Released on February 1st, The Painter’s Studio, by Mohamed Bourouissa, reimagines in photography the 1855 oil on canvas work The Painter’s Studio by the French realist Gustave Courbet. Painted the year after Louis Vuitton established his House, the original work depicts Courbet working on a painting, flanked to his left by people from all levels of French society, and to his right by members of high society.
Through the contemporary perspective of Virgil Abloh, the designer is pictured fitting a look from SS19 surrounded by members of his team, social circle, and models, each clad in the collection. Where Courbet’s painting interpreted “real world” society for the eyes of the cultural elite, Virgil Abloh portrays the all-encompassing exchange that defines his vision for Louis Vuitton: diversity, inclusivity, and unity. The image appears in full as well as in close-ups from the canvas.
School Teens by Raimond Wouda
School Teens, revealed on March 22 and, by Raimond Wouda, depicts the formative communication between teenagers in group situations fundamental to the evolvement of a man from boyhood into adulthood. Students dressed in block-colour t-shirts evoke the SS19 Louis Vuitton show for which Virgil Abloh invited 1500 young students clad in similar garments to form the colour spectrum of a rainbow.
A contemporary take on the schuttersstukken of the Dutch Baroque, the images were photographed around schools in Los Angeles and observe the interactive culture specific to our teenage years: the desire to belong, contrasted by the need for individuality. In constant evolution with the times, this age-particular tension between uniformity and diversity paves the way for a man’s future understanding of his own identity, wardrobe
and what that means.