For the ninth year running, Chanel set up a shop at Courchevel. The iconic ski resort welcoming the Paris-based fashion house from December 16 – April 2018. Fashionistas who are skiing through the resort can shop from the Fall/Winter ’17/’18 ready-to-wear, Cruise ’17/’18 collections, to Spring/Summer 2018 pre-collection.
Chanel’s clientele will always experience the all-new thematic décor at its boutique. This year, the 160m2 space is inspired by the strength and softness found in its collection. Straight lines and organic curves are spruce up the walls to make you feel cozy while you are screening through the collection’s pieces. The seasonal boutique is making sure that you are pleased with the new collection as a whole idea. Making your stroll in the boutique is warm enough and having Chanel’s experience, fresh from 31 rue cambon.
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Inspired by the historic stairs at Chanel’s headquarter in Paris, the boutique takes on the appearance of a modernized museum: sculpted female busts and attired simply with accessories and fine jewellery are positioned like antique nudes in the large unadorned alcoves. Winter feeling is also all around by the arrangement of cushions which are covered with a snowy tweed on a white banquette that runs around the room.
Surely makes you cozy to sit down and trying the new shoes from the season. It’s a luxurious feeling when you can slide your way through the boutique, filled with well-thought ambience to serve your best shopping experience.