This year, Chanel went full on all-stars for the release of the new J12 watch campaign, including Naomi Campbell, Lily-Rose Depp, Keira Knightley, and Liu Wen. The campaign is the first Chanel’s campaign release after the death of the Maison’s Creative Director, Karl Lagerfeld, although it is not the first activation.
Fashion photographer Brigitte Lacombe shot the campaign in black-and-white portraits style. It’s simple and features a very straightforward catchphrase about time, “It’s all about seconds.”
Check out the all-star campaign shots and the new J12 watches:
[EXCLUSIVE] Images of the Making of the CHANEL J12