From the artistry of internationally renowned tattooist, Maxime-Plescia Büchi, to Singapore’s wunderkind musician, DJ Myrne, Hublot demonstrates their philosophy of fusion over an opportune encounter between ambassador and friend in Singapore.
Known for refining the art of fusion with its timepieces, Swiss watchmaker Hublot affirms this philosophy in a planned meeting between Hublot ambassador, Maxime-Plescia Büchi and Singapore’s very first friend of the brand, Manfred Lim or better known by his moniker, Myrne. Over a 3-day extravaganza that coincided with Ultra weekend from June 6 and June 8-9, 2019, tattoos were inked, and rhythm made to a sea of music-loving fans.
This included especially flying in The Hour Glass’s regional clients from Malaysia, Thailand, Indonesia and Vietnam to celebrate Hublot’s love for art and music. Flying down especially for Ultra of which Hublot has been the official timekeeper of over the last three years, Maxime-Plescia Büchi also set aside time to ink up Myrne and a select lucky few at Hublot’s Marina Bay Sands Boutique, just a stone’s throw from the festival.
Well known in the tattooing community, Maxime is best known by watch collectors for his partnership with Hublot, releasing the Sang Bleu I and the Sang Bleu II. Unveiling the second variant to critical acclaim at Baselworld this year.
AS THE WORLD OF ART AND MUSIC COLLIDES
“I’m a big fan of abstract, geometric shapes contrasting with nature, and how both elements fit together despite being from entirely different worlds. I was excited to discover Maxime was especially good in that style and it only became logical to complete my arm with a fitting piece by him,” Myrne says.
Myrne was first unveiled as Singapore’s friend of the brand earlier this year and Hublot is proud of his achievements. Formerly the first and only Asian artist signed to Grammy Award-winning Diplo’s Mad Decent label, the rise of his popularity on streaming platforms Soundcloud and Spotify has seen the rising icon sign a new, exclusive multiple-record deal with Ultra Records this year. The first Singaporean artist to be signed to the hitmaking label, Myrne broke new ground recently, breathing fresh air into the global and local dance music scene.
With his newly tattooed arm by the multi-faceted creative artist, Maxime-Plescia Büchi, fortifying his association with Hublot, he performed at the coveted main stage of this year’s Ultra Singapore.
Maxime-Plescia Büchi on the other hand, impressed upon a select group of The Hour Glass’s clients, as he tattooed on a privileged few who have admired his works for a long time. As an ambassador, Maxime-Plescia Büchi perfectly incarnates Hublot’s willingness to merge the arts and bring together fundamentally contrasting worlds.
“I think there’s some personal connection that I have with watch designing and the watch industry that I would say it’s the same with tattoos. In terms of designing, I approach the watch like a body – I work on the pre-existing shape, pre-existing body, pre-existing story and history and I will try to enhance and augment it, in a way that is not disruptive and is true to the owner in a way that it’ll make sense. I will be a step in the history and evolution of the person, brand, design and watch,” Maxime-Plescia Büchi, Ambassador of Hublot.