Who would you spend 20 years with? Six muses of Chanel reminisce on the past two decades, as the House’s iconic J12 turns 20.
In 2000, Chanel created the J12, and we were greeted with a fashion watch that cultivated singularity — with its radical choice of colours, innovative use of ceramic, and a sleek, unisex look, the J12 was definitely a timepiece ahead of its time.
Since then, Chanel’s J12 has become quite a watchmaking icon, gracing the wrists of everyone from Hollywood stars to well-recognised socialites, and runway regulars. While the bold colour-wheel makes for a striking impression, the cutting-edge tech that goes behind it, makes the J12 far more than your average designer watch.
To mark the special anniversary, the brand released a special edition — the J12.20 — limited to an edition of only 2020 pieces. Sporting a highly resistant white ceramic and steel case, the watch features a sapphire case-back, upon which the words ’20 Years. LIMITED TO 2020′ is metallised.
The steel unidirectional rotating bezel is adorned with rhodium-plated motifs, while the dial is a stunning white-lacquer, shining through 12 brilliant-cut diamonds.
As the J12 turns 20, six muses of Chanel gather to reminisce on the past two decades, looking back on 20 years as they celebrate the anniversary of an icon. As part of the celebratory campaign, Naomi Campbell joins Claudia Schiffer, Ali McGraw, and modelling power-duo Vanessa Paradis and Lily-Rose Depp, in a series of intimate videos, filmed in black-and-white. Through the clips, these icons share their thoughts on the significance behind the 20-year milestone, the decisive seconds that have passed, as well as how much further there is left to go.
Find out more about the Chanel J12 at chanel.com.