Naomi Osaka was the first Asian woman to hold the number one position in singles, and the first Japanese player ever to win a Grand Slam event: the U.S. Open in 2018.
TAG Heuer announced Naomi Osaka as the latest ambassador of the Swiss brand. She is not only one of the world’s top tennis players, but is also recognized as a committed social activist who uses her platform to make the world a better place.
“We are very proud to have Naomi join the TAG Heuer family,” explains Frédéric Arnault, CEO of TAG Heuer. “Her athletic record and commitment to excellence are outstanding but even more impressive is her passionate spirit and drive for advocacy which is an inspiration to so many. We are excited to support Naomi as she kicks off her 2021 season and prepares for her Olympic debut.”
Since joining the WTA professional circuit back in 2013, Osaka has become one of the most explosive and influential tennis players in the world. She was named “Newcomer of the Year” at the 2016 WTA Awards. More importantly, Osaka was the first Asian woman to hold the number one position in singles, and the first Japanese player ever to win a Grand Slam event: the U.S. Open in 2018. That was followed by her Australian Open championship in 2019, a second U.S. Open title in 2020 and the recent Australian Open championship in 2021.
“I’m excited and honored to join TAG Heuer as brand ambassador. It’s a partnership and friendship that exemplifies our shared mindset and values. The brand’s trailblazing approach with their ‘Don’t Crack under pressure’ motto speaks to the way I live my life both on and off the court,” elaborates Naomi Osaka, in closing.