Panerai’s first and only Watch Accessories Room is where visitors can renew their timepieces with the expansive collection of watches, bracelets, buckles and more.
When it was first founded in Florence back in 1860, Panerai was originally a workshop, shop, and school of watchmaking — one known for supplying the Italian Navy with precision instruments. Generations later, the luxury watchmaker has garnered a high repute for timepieces that blend Italian design flair with Swiss horological expertise. Amidst its current success, Panerai looks back to its roots with the unveil of its first worldwide Watch Accessories Room, located above its Canton Road flagship boutique in Hong Kong.
The Concept of a Watch Accessories Room
Panerai’s first worldwide Watch Accessories Room aims to create a wholly one-of-a-kind shopping experience for watch aficionados. Inside a contemporary yet welcoming space, customers and collectors are invited to discover the Panerai universe first-hand. Designed for the viewer to visualise their custom design, sliding panels allow for easy comparison between different leather straps.
The Decor of the Space
Celebrating its 10th anniversary, Panerai’s Canton Road flagship is known to be the watchmaker’s largest boutique. The impressive interior facade is made of undulating aluminium panels accentuated with an iconic wall clock in the form of an oversized Panerai dial. Above the boutique is a private space dedicated to Panerai’s Watch Accessories Room. The room is decorated in oak and burnished brass fixtures with a distinctive, decorative Torpedo display sat in the centre of the room to nod to the Italian Navy heritage of the brand.
The Largest Assortment of Panerai Accessories
Guests can expect an incredibly wide range of accessories available — including up to 670 different straps and bracelets, and a full range of buckles. The highlight of the space is definitely the interactive strap display, where visitors are encouraged feel for the accessories available, exploring the full aesthetic and functional potential behind the brand. Guests can mix and match their personal watch collections with the accessories in store, to see firsthand how the different colours and materials fit with their timepiece, for a truly one-of-a-kind piece.