From the tiniest steps to the most strenuous workouts, the new Wellness app enables the wearers to track their daily activities simply and effectively.
TAG Heuer was the brand that has pioneered the luxury connected watch segment for more than five years. Now, one year after the incredible success of its latest TAG Heuer Connected watch, the Swiss brand introduced a new Wellness app that enables wearers to stay fit, healthy and connected by tracking their biometrics during all their daily activities.
“With the Wellness app, we are adding a new pillar to our Connected watch product offering. Within a timeframe of a year, the TAG Heuer Connected has established its status in elegance and sports,” explains Frédéric Arnault, TAG Heuer’s CEO. “In addition to elegance and performance, our users also expressed a strong interest for tracking their wellness. We value their input; we know how important it is to remain active these days. And we created the TAG Heuer Connected Wellness app for them.”
Simple and Effective
Visually, the new Wellness app is presented in the brand’s TAG Heuer Connected digital interface. With a selection of statement-making dial options, they can be easily configured to express each wearer’s individual style.
Furthermore, the wearer can monitor daily activity (number of steps), exercise intensity (time spent each week doing moderate to vigorous exercise), the level of effort perceived by the body (real-time and continuous heart rate monitoring), and the quantified impact of the exercise (calories burned), with just a quick glance at the TAG Heuer Connected app.
These metrics also available at the brand-new Wellness tab at the TAG Heuer Connected mobile application, which focuses on marking each user’s steady progress. On top of that, the progress itself is accurately tracked on a barometer that displays the level of activity during the week.
Interestingly, with its detailed overview in the TAG Heuer Wellness app, it also motivates the wearers and helps them understand how each effort, no matter how small, even from the tiniest steps to the most strenuous workout, benefits their bodies.
However, despite leading health associations encouraging the achievement of two daily goals — the first one is to move more, sit less and reach a daily steps target, while the second is to reach a daily calory-burning target — all you have to do is just simply set your own goals, adjusts them according to your individual lifestyle as well as the progress made, and achieve them.
Designed to motivate its users to make steady, healthy progress by focusing on three easy-to-understand metrics — from daily steps, daily calories burned, and active minutes per week — TAG Heuer’s Wellness app is set to introduce the brand’s connected universe to an even greater audience.