The online platform provides dynamic opportunities for interaction, education and inspiration, while showcasing the heritage, values and ambitions of the brands it represents.
As the worldwide spread of the COVID-19 pandemic forced the cancellation of the Watches & Wonders Geneva, on April 25 a breakthrough digital platform has been launched worldwide through watchesandwonders.com by The Fondation de la Haute Horlogerie (FHH) as an immediate online adaptation of the historic trade fair.
For the opening day of Watches & Wonders 2020, the FHH organized a series of new product launch presentations where executives from participating brands showcases their novelties through 10-minute streaming videos. All of these videos will remain permanently accessible on the site.
The site also features dedicated pages for each brand, where visitors will have the opportunity to discover their respective universes, including the newest timepieces for 2020. Moreover, visitors can also view up-to-the-moment social media content and connect directly to the brands’ own sites and channels.
“This dynamic new platform will allow watch lovers everywhere to discover exciting new products, engage in enriching experiences and connect directly with our participating brands in one place,” said Fabienne Lupo, Chairwoman and Managing Director of the Fondation de la Haute Horlogerie.
More importantly, the new platform—which has been designed to remain a key destination for watch enthusiasts and the industry overall—will continue to be updated with new content over the longer term beyond this first phase at the end of April. For instance, later this summer, additional product launches will be unveiled, along with strategic e-commerce partnerships, which will enhance the platform’s appeal for watch lovers, and bring further value to participating brands.
Above all, as part of a new “global ecosystem” which is created by the FHH to fulfill the needs of its watch brands, watchesandwonders.com will become the permanent flagship of fine watchmaking excellence alongside physical events, among which will be Watches & Wonders Geneva in April 2021.