Zenith embarks on the debut edition of LVMH Watch Week with a new kind of innovation in its DEFY collection with DEFY Midnight, a uniquely conceived line of women’s watches with a dreamy, cosmic touch. In addition, the new Elite collection redefines the codes of 21st century watchmaking for the ultimate in contemporary elegance.
“I’m very grateful that Zenith is in Dubai for the first edition of LVMH Watch Week – DUBAI 2020, which I believe is the new international destination for the world of watchmaking. Glamorous and forward- thinking at the same time, Dubai is the perfect place to present an innovative collection of feminine watches. We are placing women’s watches at the forefront of the brand’s creative endeavors. But we weren’t content with making yet another ladies’ watch. With our newest models, it is the first time that Zenith has conceived women’s watches from the ground up”, revealed Zenith CEO Julien Tornare.
EXPLORING TWO SIDES OF FEMININITY
With its new creations dedicated entirely to women, Zenith is elevating both ends of the spectrum of women’s watches. On one side, the resolutely contemporary DEFY Midnight and on the other, the timelessly elegant Elite collection.
There is dreamer in each of us, gazing at the starry night sky and taking in the infinite potential that lies ahead. For its first purely feminine watch, Zenith sought inspiration from the cosmos when creating the DEFY Midnight, a versatile sporty-chic timepiece with a uniquely celestial dial, conceived with free- spirited women in mind. As much a jewel as it is a watch, the DEFY Midnight is the perfect companion for the independent women of today: confident, expressive and with a style of their own. Living by their own rules and assertive in their choices, DEFY Midnight women are never afraid to stand out and project their dreams.
Housed in a 36mm stainless steel case embellished with brilliant-cut diamonds, the dial of the DEFY Midnight gives Zenith’s “time to reach your star” philosophy a literal, visual manifestation. Available in deep blue or grey colors, the dial features a glossy finish with a vertical gradient effect for an unprecedented depth. Portraying the night sky above the endless horizon, where the dark vastness of space gives way to the glimmer of starlight, the dial at once enchants and enlightens the wearer. Evoking the Zenith starry sky, the brand’s faceted star emblem is the highest, brightest point in the depicted night sky.
Completing the celestial landscape are stars of different sizes – some of which glow in the dark. A third dial made of white mother-pearl with a vertical gradient effect evokes moonlight on a cloudy night. White diamonds are applied on every hour marker, except at 3 o’clock where the date window is placed. Equipped with the automatic Elite in-house movement, the DEFY Midnight provides dependable precision and autonomy of 50 hours. A star-shaped oscillating weight brings a galactic element to the case-back view.
The DEFY Midnight features an assortment of bracelets and straps that can easily be swapped by the wearer, allowing the DEFY Midnight to adapt itself to different looks and situations. The integrated stainless steel bracelet, as well as a selection of colored satin and leather straps with rubber backing, can be swapped by means of a quick strap-change mechanism integrated directly onto the back of the straps, and requiring no tools or special skills for the owner to do on her own, be it for a change of seasons or just a change of outfit. Each DEFY Midnight will come in a special box that includes three additional colored straps and an interchangeable folding clasp.
Zenith revisits its own past from the vantage point of today, with the newly revamped Elite collection of unisex watches. Sleeker, more minimalistic, yet strong in its graphic identity and confident in its timeless lines and proportions, the Elite collection doesn’t repeat the past, but rather rejuvenates the codes of mid-20th century watchmaking. Through two models available in two sizes and a number of case and dial combinations, the Elite Classic and Moonphase models set the tone for Zenith’s vision of contemporary elegance. The line caters to the desires of those who value the aesthetics and enduring appeal of watches from bygone eras, with just enough modern accents to ensure it never feels antiquated.
Like rays of light darting out from the sun, the radiant sunburst pattern of the Elite Classic dial creates a spectacle of highlights and shadows. To enhance the visual depth, the dial is set with tapered hour markers that are faceted and polished. The minutes and seconds track lend the dial a scientific touch, while slightly larger applied hour markers break up the track and highlight the four cardinal points of the dial. Floating above the lively dial are sharp and slim “Dauphine” shaped hands, a nostalgic nod to Zenith timepieces from mid-20th century.
The Elite Moonphase, majestic in its tones and whimsical in its harmonious asymmetry, uncovers the veil of night to bring out the enchanting beauty of the moon. A midnight blue circle on the lower half of the sunburst pattern dial takes on the same tone as the moonphase disk, giving the impression of an oversized display of the golden moon and stars. In juxtaposition, a small running seconds hand at 9 o’clock recalls the fleeting nature of time.
Carefully reapplying the same elegant proportions across the collection, the Elite Classic and Elite Moonphase models are available in 40.5mm and 36mm case diameters, in stainless steel or rose gold. Besides the choice of dial colors, the wearer can give his or her Elite a more personal touch with a wide choice of straps in numerous materials and colors, available from Zenith boutiques and authorized retailers.
NEW CREATIONS FOR LVMH WATCH WEEK – DUBAI 2020
When two partners who are pioneers in their respective fields come together, the results can be unexpected and exciting. Coinciding with the release of the next-generation Land Rover Defender, a total redesign of the emblematic, all-terrain vehicle with its most significant evolution to date, Zenith and the famed British carmaker are reinforcing their partnership with their most original collaborative watch to date: the DEFY 21 Land Rover Edition.
This edition is a rugged and stealthy reinterpretation of the 21st century El Primero high-frequency chronograph, embodying the resilient spirit of the new Land Rover Defender that combines the ultimate in ruggedness and comfort. A limited-edition of 250 pieces, it represents a complete makeover of the 1/100th of a second chronograph with a raw and minimalistic look. Crafted in microblasted titanium, the case absorbs light from all angles to better accentuate its faceted surfaces.
Paired with a matching closed grey dial, the redesigned display features for the first time in a DEFY 21 a linear power reserve window, with the slightest touches of colour for legibility. Gerry McGovern, Land Rover Chief Creative Officer, said: “For the next chapter in our partnership with Zenith we wanted a timepiece that captured the essence of the new Land Rover Defender: modern, durable and highly desirable. With subtle details that capture the character of the new Defender, this for me is the best timepiece we have created with Zenith”.