Consider us blown away. These four hair dos were the main (or mane) attraction at some of the best Spring/Summer 2019 runway shows. Eugene Souleiman, fashion week ambassador of the iconic hair styling brand ghd, shares the looks he created and how we can recreate them at home.
Jeremy Scott: Naturally polished perfection
Behind the look: Reflecting the vision of a collection that defines millennial fashion, Eugene created not one but a bevy of looks. He explains, “Gone are the days where you create one look and roll it out on your models, it’s much more personal now. It’s about the model, their hair type and the collection. Fashion is no longer about what’s in and what’s not, it’s about personality, demeanour and the individual.”
How to get it: Eugene adds volume to the roots of the hair, and a natural yet dishevelled texture through the ends. The hair is also give kinks and bends using the ghd curve classic curl tong, which he says helps to keep the hair’s shine.
Dion Lee: Hidden braids
Behind the look: Hair is neat yet slightly aggressive, mirroring Dion Lee’s designs that combined experiementational construction with traditional tailoring. Ponytails get a tussle and even a mircobraid tucked in. “I wanted it to feel like something quite new and lateral but not in a weird or Avant-Guard way. There’s something there that shouldn’t be there, but it actually works,” says Eugene.
How to get it: Eugene combines two oils from Wella: Cocktail me and Oil Spritz for shine and texture. He uses his fingers to push back hair in an informal way, while adding microbraids and some heat. “There’s a raw texture that’s combined in to something quite tight.”
Preen: Nomadic gypsy locks
Behind the look: Eugene created hair that in his words, “looks as though you have been in the desert heat for two days wearing a beanie hat.” Enough said.
How to get it: Eugene starts by drying the hair without any wet product, and then twisting it into a slight S shape for some body and firm texture. Next, he makes a rope braid with a medium sized section of hair above the ear, keeping it secure with an elastic only hair way down the braid. He braids the rest of the hair in a simple plait, and scrapes it back into a low pony. Finally, he combs through the hair using his fingers for loose strands.
Jil Sander: Soft minimalism
The look: To contrast a collection of oversized, crisp tailoring, Eugene toned the hair down for an effortless look. Drawing inspiration from nature, he describes the hair as having “the strength of something minimal combined with the softness of nature, as if the hair is being tamed and nature is trying to fight it.”
How to get it: As easy as it gets, long locks need only be twisted and sealed with heat from a hairdryer — Eugene used the ghd Platinum+. Eugene says, “This was a look which contains no product at all, which is part of its magic. The tools and ingredients are an invisible force that are irreplaceable, but part of the role of the hair stylist is to make it look entirely natural.”