Clé de Peau Beauté continues its work in partnership with UNICEF.
The French beauty brand has announced its latest initiative with UNICEF, a partnership with the intention of improving girls’ access to education and learning. Ultimately unlocking the power of potential through knowledge, the collaboration was born to play a proactive role in actioning positive change towards social issues through advocating education for girls.
In the announcement, Clé de Peau Beauté has pledged a portion of sales from its key product, The Serum, to UNICEF’s Gender Equality Program. Now available in a limited edition product sleeve, The Serum features an illuminating complex that brightens up the skin from the inside out, echoing the brand’s belief that a woman’s power is ignited from within.
Clé de Peau Beauté and UNICEF first partnered up in 2019, when the beauty brand began supporting the organisation’s work for female empowerment and education in countries including Bangladesh, Kyrgyzstan, and Niger. It’s estimated that 97 million girls around the world are held back from attending secondary school due to factors like poor sanitisation, learning conditions, gender-based school violence and child marriage.
Every girl has in them to inspire others, and Clé de Peau Beauté together with UNICEF aspires to help girls and women worldwide achieve with this vision as they stake their claim for a better world. Clé de Peau Beauté has pledged the contribution of US$8.7 million towards UNICEF’s Gender Equality Program, supporting 6.5 million girls through education, employment and empowerment programs.
“Through this initiative, we encourage and empower women to personally participate in providing education, empowerment and employability for girls around the world, simply with a purchase the serum,” said Ms. Yukari Suzuki, Chief Brand Officer of Clé de Peau Beauté.
“We believe that the key to a better world lies in unlocking the potential and innate intelligence of girls, and it is an honour to contribute to Unicef’s education outreach for girls, as we continue as a company to strive for meaningful social value creation.”
This initiative runs from July to August 2020.