A new men’s fragrance by Versace, Versace Eros Flame is created for the strong, passionate, self-confident man who is in check with his emotions. The fragrance carries a message for the new generations about the dignity of love and the power of diversity which resonates with a younger audience today. As the artistic director of the Versace fashion empire since 1997, Donatella Versace is one who recognises true love and passion, two elements she embody in her work with the brand. “The spark of true love is the dream that each of us pursues. True love captures the soul, body and mind and never lets you go. It takes your breath away because without your beloved, you no longer feel complete. True love consumes everything in an eternal flame of passion,” she says.
The fragrance is housed in a fiery red glass bottle symbolising the intensity and masculinity often associated with passion and affection, while Versace’s iconic Medusa is fused in gold on the cap and at the center of the bottle. The words Versace Eros Flame is emblazoned in gold on the bottle which is encased in a luxurious box packaging that bears similar distinctive elements of the bottle.
A medley of contrasting notes form the olfactory experience. The top notes comprise of fresh scents such as lemon, tangerine and bitter orange warmed with Madagascar black pepper and aromatic wild rosemary. A blend of pepperwood, geranium and rose facets meet deeper base notes such as texas cedar, patchouli Coeur, Haitian vetiver, mountain oak moss accord and sandalwood to create an overall sensuous fragrance that envelopes its surrounding.
From 4 to 17 September, visit the giant Versace Eros Flame flacon in front of Fahrenheit 88, snap a photo and post it on your social media to redeem a free sample at the Versace counter in Parkson at Pavilion Kuala Lumpur. There will also be an exclusive GWP at the Versace Eros Flame podium in Pavilion from 2 to 8 September.