You really need to take a bath. And we mean that in a nice way.
Everyone’s favourite bath bombs are turning the big 3-0 this year and they just keep getting better with age. The genesis of it goes back to 1989 when Mo Constantine, Lush co-founder, wanted to jazz up ordinary baths without anything that would irritate the skin. Mo went back to basics and created the first bath bomb in her very own garden shed, using natural ingredients and essential oils to create a bath bomb that softened at the touch of water.
It’s been a pretty wild right for the bath bomb throughout the years (teens, right?). Mo and her son Jack kept pushing the envelope and soon enough, a whole range was introduced: there was the creamy Butterball chocked full of skin-softening cocoa butter; The Experimenter that explodes with colour; and the mineral-rich seaweed Jelly Bomb with spurred the launch of the world’s first digital bath bomb concept shop in Tokyo.
The bath bomb phenomenon is undeniable — the proof is in the hashtag, and that’s #bathart on Instagram. It’s an experience, from dropping the bomb into a warm bath and watching the colours dance around the waters, to the smell of calming essential oils, and the feel of satin smooth skin.
Celebrating a very happy birthday, Lush stores around the world will be curating their own bath bomb range out of 54 exclusive recipes to sell. Our very own Lush store in Pavilion will drop on 29 March 2019 — we’d say keep an eye open but you’ll probably smell it from a mile away. And for a Prestige recommendation to go with a nice bath? A Chivas 18 on the rocks.