There’s always hype at a Huda Beauty counter in Sephora. In 2013, it was the brand’s big debut of false eyelashes — the very product that launched Huda Beauty into stardom. Founder Huda Kattan however, was already long famous as a celebrity makeup artist, YouTube makeup guru, and beauty blogger.
Then she ventured into creating a brand with her sisters Mona and Alya Kattan that revolutionised the beauty industry. It’s lineup of groundbreaking products include body foundation, melted eyeshadows, and 3D highlighters. Huda Beauty’s second cult-favourite was its Lip Contours that sold out completely within four hours in Dubai, where the beauty mogul now resides with her family.
Skincare was a natural next step for Huda, who just last year launched her own cruelty-free brand named Wishful. The products are a result more than a decade dedicated to beauty, experimenting with natural ingredients and finding out not just what works for herself, but caters to all skin types.
Huda is now also one of the most followed people on Instagram with more than 48 million followers. Her excellence in the industry has lead to Huda Beauty’s valuation of over US$ 1 billion (approximately RM4 billion).
It came as a shock when Huda stepped down as CEO of her company late last year. But the decision to do so was not in vain, as she explained in a video posted on her YouTube channel that as CEO, she had to focus on the operations side of business: “I wanted to create product in the perspective of the consumer. I would do it for free and be so fulfilled.”
Prestige Malaysia speaks to the beauty mogul on life these days in lockdown, and what’s next:
I’ve been really focusing on the long term vision as a company and my personal wellness. It’s no surprise that this past year made everyone fragile so, I’ve been taking care of my mental health more than anything.
I’ve learned that beauty is what’s inside, not what’s on the outside. Our minds and hearts are where beauty lies and you have to love yourself and let your real self shine, in order for others to see your real beauty. Makeup is just a tool to get you there.
It all starts within, you have to learn to love yourself for who you are deep down. Embrace who you are and let it shine. Makeup and skincare routines are only tools to get you there, but you have to want it deep down!
Oh gosh, my skincare routine is pretty extensive. If you want all the details, you’ll have to check it out on my blog! One hint… it’s a whole lotta Wishful Skincare.
Do your research and trust your surgeon or whoever you’re going to for your procedures and treatments — this is so important! Most cosmetic work is permanent so you really should do your research and think everything through very thoroughly.
Definitely our Wishful Yo Glow Enzyme Scrub. Yo Glow is one of our best-sellers and already award-winning and it should be, because it’s absolutely amazing. It offers both a chemical and physical exfoliation that leaves you with soft, glowy and bright buttery skin. You have to try it.
And, my other favorites are our newly re-formulated Huda Beauty #FauxFilter Luminous Matte foundation and our first-ever brow product, #BombBrows!
#FauxFilter Luminous Matte is a new full-coverage formula that feels like second skin and lasts all-day long. #BombBrows, is the smallest brow pencil on the market which allows you to achieve tiny, brow-like strokes for a natural looking brows.
This is really up to our community. When they say they want something or need something, we try to give it to them.
I swear by dermaplaning (aka shaving my face.) Your hair won’t grow back thicker or stubble-like, it just makes your skin super soft and helps your makeup to go on super smoothly.
Huda Beauty & Wishful is available at Sephora stores, sephora.my and Sephora in-app.
(All images: Sephora Malaysia)