Korean beauty products are in a field of their own.
The idea of Korean beauty paints a pretty picture: glowing, luminous skin, pink-kissed lips, light-coloured and groomed eyebrows, and then there’s the hair — where else but in Korea do permed curls come in such variety.
Malaysia hasn’t been sleeping on the trend, but it hasn’t had the privilege our sisters in Singapore have had with the famous beauty portal for all things Korean skincare and haircare, Ksisters. Well, that’s just changed because the brand has just expanded its reach to include us Malaysians.
Ksisters was founded by Jungmin Lee who says she wanted to do so as something special for her two daughters. Lee picks out all beauty and lifestyle collections in a similar fashion of shopping for her own girls’. Her team ensures they test and approve all products to maintain their standards of trust and quality. In fact, many of the products you see on their site are personal favourites of Lee.
With a bevy of beauty products and brands ahead of you, here are two key collections to start with:
I Woke Up Like This!
Known simply as IWULT, this is a rising Korean brand powered by natural ingredients for mild botanical-based formulas. Of all its collections, the Suncare Series has become a fast favourite. The choices within are impressive: Protective Sun Base Correcting Primer (SPF50+ / PA+++), Protecting Natural Shine Tone Up Sun Cushion, and Base Sun Cream (SPF50+/ PA+++)/
Phytopecia is a brand hailed for its hair growth-boosting formulas. The secret behind its success is the ingredient P1P that promotes regenerating. With P1P in its formula, these products treat the hair at its roots to nourish and restore scalp conditions for healthy hair growth. The collection is made up of the Hair Tonic and Hair Boosting Shampoo.
Shop Ksisters on ksisters.sg