When it comes to foundation, we always look for skin tone match, coverage, and the lightness feel of it on the skin. Shu uemura, a Japanese beauty brand that always comes up with innovative make-up products, has released its latest lightweight and breathable foundation called Unlimited Breathable Lasting Foundation.
International Artistic Director of shu uemura, Uchiide, and the team have created 25 foundation colours based on unique HVC shade system which will find you the matching foundation for your skin. “I want to respond to every woman’s needs – with the latest technology, we created a long-lasting foundation that modern women need. Even backstage, unlimited breathable lasting foundation lasts beautifully under harsh lightings and hot temperatures.”
The New Generation of Longwear Foundation
Unlimited Breathable Lasting Foundation has a spreadable and stretchable texture that blends and moves with the skin. It’s semi-matte finish but it’s lightweight, and it liberates you to do touch-up from dusk to dawn.
It has 25 shades in total, but currently available only 24 shades in Jakarta. Nevertheless, thanks to shu uemura’s HVC shade system, you can properly wear the right foundation by following the steps:
First, check on your skin’s hue. How pink (cool) and yellow (warm) your skin undertone is.
Second, check how light or dark your skin is.
Third, Chrome describes the intensity of the colour on the skin and is predetermined to best match the shade-selected.
The Longwear Innovation
Shu uemura has brought its latest innovation on making the 16 hour long-lasting formula that has long-lasting technology. It contains the ideal ratio of film former to oil absorbers for a silky, second skin feel unbeatable staying power. The film former acts to hold the foundation in place, while the oil absorber acts like a sponge to keep the skin fresh, and this one that makes the make-up stays longer.
It also uses Japanese organic rice extract. Rice that has been known as the source of a traditional skin brightener for centuries. It protects your skin from UV lights and dullness, therefore keep your make-up stays through the day and night.