From Posh Spice to fashion mogul, there’s no denying that Victoria Beckham is a force to be reckoned with. Renowned for her finely-tuned business acumen, the fashionable entrepreneur has decided to take on the beauty industry with the reveal of Victoria Beckham Beauty at this year’s London Fashion Week.
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Behind the brand is Estée Lauder’s former global head of makeup marketing and product development, Sarah Creal, who co-founded the brand with Beckham. The focus of the collection is clean beauty solutions with sustainable, cruelty-free formulas and eco-conscious packaging.
“Eyes are very signature for me. The products may be new, but they’ve been a lifetime in the making. I have always been beauty obsessed, and I want to create beauty solutions that address my customers from head to toe, inside and out. It is all about making my community feel like the very best versions of themselves.”
Channeling Victoria Beckham’s signature looks, the collection is predominantly focused on eye makeup with the Smoky Eye Brick being a core release. The satin matte eyeshadow palette comes in four complementing shades; so far, the brand has launched four versions: Signature is a neutral smoky eye for everyday wear; Tuxedo is for a cool smouldering eye; Royal for a bold, fashion-inspired look; and Tweed a deep neutral with warm shades of terracotta and deep plum. Individual single-tone eye shadow pots (Lid Lustre) and a highly pigmented, smudge-proof pencil eyeliner (Satin Kajal Liner) are also available to complete the look.
Alongside eye makeup, Victoria Beckham Beauty is also planning to put out lip makeup, a skincare line and even a fragrance. When the rest of the collection will hit stores is yet to be announced, but on VictoriaBeckhamBeauty.com, the navigation tabs are already in place, so we can’t image it would be too long before beauty buffs can get their hands on the designer’s full range of products.
Victoria Beckham Is Now a Beauty Brand by Dara Chau first appeared on PrestigeOnline Hong Kong