Founded in 1860 in Sonvilier by Louis-Ulysse Chopard, the luxury brand is not only renowned for its exclusive Swiss watches and exquisite jewellery pieces, but also for its commitment to supporting charitable foundations in their endeavours. On August 10th, the Maison continued its philanthropic efforts by serving as main benefactor for Summer Gala — the first-ever international UNICEF charity auction which showcased high profile pieces including a Douglas Kirkland Marilyn Monroe archival pigment print, Francis Bacon lithographic print and Pablo Picasso’s Faune Cavalier.
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Hosted by UNICEF Italia and LuisaViaRoma, the Summer Gala was held at a stylish Italian seaside resort located in the seaside village of Porto Cervo. The star-studded event was attended by VIPs and notable celebrities including Emily Ratajkowski, Heidi Klum, Ricky Martin, Rita Ora, Jasmine Sanders as well as Chopard artistic director and co-president, Caroline Scheufele. The auction raised an impressive 3.4 million Euros for UNICEF to enable it to continue its mission in providing care and protection to the world’s most vulnerable children.