Swiss luxury fashion house Bally launched two things this spring: it’s spring/summer 2019 collection (obviously), and an initiative called Peak Outlook. The long-term commitment aims to help preserve the world’s most extreme mountain environments and their surrounding communities. Going all in with its first project, Bally took their efforts to the summit of Mount Everest, known to all as the earth’s highest peak.
The cleanup took place between April and May which just happens to be one of the most challenging climbing seasons. Still, efforts were not wasted as the mission removed more than 1 ton of waste. Half of the waste was collected above 8000m along what’s called the ‘Death Zone’ as oxygen is a quarter of what’s needed to sustain the human body at sea level.
A team of experienced climbers and guides took charge of the climb led by Dawa Steven Sherpa, all of whom hail from the Sherpa ethnic tribe native to Nepal’s high Himalayas. Also admirable was the participation of Jamling Tenzing Norgay, son of Sherpa Tenzing Horgay, who while wearing Bally boots made history in first reaching Mount Everest’s summit alongside Sir Edmund Hillary in 1953. However that wasn’t the brands first foray with Mount Everest, which actually dates back to 1947 when Bally supplied the Swiss Expedition with custom, rubber-soled footwear. It was then that Norgay received his famous reindeer boots, and the rest is history.
Trekking the world’s tallest mountain for a clean-up, let alone a climb, takes more than strength and courage. The harsh conditions of nature at extreme altitudes makes it difficult to manage the volume of trash and debris that gets left behind. But with outdoor tourism’s popularity on the rise, it’s a mission that’s critical. Previous clean-ups have been limited to areas between base camp and the mountain’s mid-point at Camp II (6,400m), Bally’s Peak Outlook expedition reached the very top of Everest’s summit, a success made possible by the Sherpas who possess rare and remarkable genetic pathways and fortitude.
Bally is also celebrating the launch of their initiative with an exclusive capsule collection, where 100% of net proceeds will benefit future expeditions. Surely your closet needs an organic cotton t-shirt that reads ‘No Mountain High Enough’?