We all know a loved one, or that of a loved one, who’s been diagnosed with breast cancer. With the birth of ‘Pink October’, companies and organisations around the globe collectively pledge their efforts to raise awareness for the cancer, and as consumers we’ve got a vital role to play too. All month long, we can contribute even in the tiniest ways without even realising it with proceeds from various products, meals, and services dedicated to related charities around the world. Here’s how you can help: