What is Mademoiselle Privé and why are fashionistas going crazy for it? “Mademoiselle Privé” are two chosen words that appear on the door that once led to Mademoiselle Chanel’s Creation Studio at 31 rue Cambon, Paris. Cultivated in more modern times as an exhibition in honour of Chanel’s history, the exhibition has travelled across London, Seoul, Hong Kong, Shanghai, and now, Japan.
Mademoiselle Privé is an invitation to discover the Maison’s three worlds: Haute Couture, the legendary perfume N°5, and its High Jewellery, which includes Bijoux de Diamants”, Gabrielle Chanel’s one and only collection designed in 1932. Chanel takes a more fashionable route in educating visitors with a dedicated “Chanel official” Line account, encompassing a mini-site and app on which they receive content.
The exhibition kicked off with a private viewing and cocktail party. For one night only, friends of Chanel including House ambassador Pharrell Williams, Japanese singer Rina Sawayama and DJ sets by House ambassador and Korean model Soo Joo Park and Mike Larson provided guests with live entertainment. Local Chanel ambassadors like Nana Komatsu, Ayami Nakajo and Koki were all part of the exclusive guest list.
Also in attendance was Sofia Coppola, the American film maker known for award-winning movies like Lost in Translation (2003) and Marie Antoinette (2006). Coppola has been a friend to Chanel for years and is regularly seen at its runway shoes, as well as appearing in The Little Black Jacket book, photographed by Karl Lagerfeld, released in 2012. To celebration the big occasion, Coppola made a video collage titled In Homage to Mademoiselle, with material sourced from the Chanel archives of Coco Chanel, Karl Lagerfeld and Virginie Viard.
Chanel Mademoiselle Privé Tokyo runs from 19 October to 1 December 2019, at B&C Hall – Tennoz, 2-1-3 Higashi-Shinagawa, Shinagawa-ku, Tokyo, Japan. The exhibition is open to public from 11am-8pm daily, with the last entrance at 7.30pm. Admission is free.