Holistic wellness community and content guide PurelyB aims to raise RM 2.7 million in funding via an Equity Crowdfunding campaign to enable its expansion into five new markets. Its CEO and co-founder Raja Jesrina Arshad said the company intends to venture into Singapore, Hong Kong, Indonesia, Middle and Australia.
“The funds raised from the ECF Campaign will contribute towards our overall funding strategy to finance our exciting growth and expansion plans,” she said in a press release. “The plans include revamping our platform with new interactive features, launch new services from new premium health programmes to a growing library of engaging video content and more, all tailored to the needs of our customers,” said Raja Jesrina, CEO and Co-Founder of PurelyB.”
By taking the crowdfunding route, PurelyB will give its members and followers of the site the opportunity to be part of the business with a minimum investment of RM500. Thus far the company has raised approximately RM1.3 million. The crowdfunding exercise was planned to coincide with PurelyB’s second anniversary.
“The past two years have been an incredible journey, achieving a growth of 1000% from 10,000 to 100,000 monthly users, and attracting a global audience in a short span of time! This all would not have been possible without the support of our community,” said Raja Jesrina
The ECF campaign is the company’s second fundraising exercise since it secured a RM2.1 mil seed funding in 2015, led by the Silicon-Valley based venture capitalist fund, 500 Startups. Since then, PurelyB brand has established itself as a regional leader in health and wellness content, achieving a total community of 1.3 million users spanning across the Asia Pacific, including in Malaysia, Singapore, Hong Kong, Indonesia, India and Australia. Despite only focusing on Malaysia, PurelyB has also succeeded in going beyond local shores, gaining traction in North America, UK and the Middle East, among others.
PurelyB list of credentials include receiving the Red Herring International Award as one of the “Top 100 Startups in Asia.” It was one of only 20 Malaysian startups selected for the e@Stanford Entrepreneurship Program at Stanford University. It was also recognised as one of MDeC’s Top 20 Startups in Malaysia list for 2016-2017. During that period, PurelyB also made a strategic acquisition of Singapore-based yoga website Stretch City, in preparation for their expansion to Singapore this year.
The company provides content, guidance and tools created by wellness experts to help communities in Asia overcome their health issues and live a better quality of life. This includes a growing digital eco-system of customised health programmes (e.g. 30-Days to Healing & Nourishing Your Body with Clean Eating; Natural Home Pharmacy for Adults, Kids & Babies..etc) from expert collaborators region-wide, connecting communities with content customised to local cultures and lifestyles.
“We know their pain points, now more than ever people want to live healthier but they lack the time, guidance and support. With the help of the community we can bring our solutions to a wider audience globally and together, make a bigger impact in transforming people’s quality of life,” added Raja Jesrina.
For those who wish to be part of PurelyB’s ECF campaign, log on to www.ata-plus.com/deals/Purelyb