“Having come from a fashion background, I’ve seen firsthand what goes on behind the scenes and have always believed that the industry as a whole could, and should do better,” explains Azalea on why she decided to co-found terrae. The London College of Fashion alumna put her fashion design knowledge to good use by working as a fashion and jewellery designer for a couple of years before eventually co-founding the sustainable clothing brand.
Taking into account every social and environmental cost that goes into creating terrae products, the brand works exclusively with low-impact fibres, such as Econyl, RPET, GOTS certified organic cotton, FSC certified paper and deadstock fabric – shifting away from more conventional materials that yield high amounts of wastewater and global carbon emissions. The brand also not only educates its followers on climate issues but gives back to the community by hosting clean up events, collaborating with nonprofit organisations such as Free Tree Society and Reef Check Malaysia.
“Suan and I thought that it was important to reflect and quantify our environmental impact as a company so we can keep ourselves accountable year after year. We calculated the amount of waste diverted from the oceans and landfills along with the amount of CO2 emissions that were avoided from the atmosphere. It has been incredibly overwhelming and demanding for us, both professionally and personally, and seeing the numbers come together has really validated our efforts and reminded us of the reason why we put in the hard work every day.”
Jacket, top & skirt from Tory Burch