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Catherine Goh


General manager, Santan

From serving wholly in- flight meals prior to the opening of the flagship restaurant at Mid Valley in late 2019 to the ambitious target of opening 100 franchise restaurants by the first quarter of 2022, Santan is fast expanding and along the way becoming a significant revenue contributor to the AirAsia Group. Undaunted and very much relishing the challenge, general manager of Santan, Catherine Goh will oversee the accelerated growth – from chipping in 2% of the airline group’s top line to as much as 15% in three years.

Fondly known as Ms Santan among her colleagues, Catherine joined AirAsia in 2015. A foodie at heart, she jumped at the opportunity to revamp and rebuild the brand of AirAsia’s inflight food a year later. “Today, we continue to lead Santan in its expansion plan with the goal of becoming the disruptor of the franchise business market, where I look to emulate the success that I have had with Santan in the sky,” she says. Santan has received phenomenal response in its transformation, delivering over 35,000 takeaway meals between March and August 2020, while extending its generosity to thousands of frontline workers battling the Covid-19 pandemic.

“We serve an average of over 700 meals a day and as the Recovery Movement Control Order in Malaysia took place with fewer restrictions from the government, our restaurant resumes with 45% of our business coming from delivery, 45% from dine-in and 10% from takeaway. Furthermore, we are set to expand with 15 new outlets in the Klang Valley by the end of this year,” she says.

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