Entrepreneurship 101: If you want to ensure the success of your business, you’ve got to find an undiscovered niche in market and close that gap. According to Ammar Roslizar, co-founder of ARBA Travel & Tours, specialising in halal tourism was the most pragmatic business move he could make. “There is a vast halal market segment that’s still untapped with no international halal framework so far,” he explains. “The market itself is huge and growing. The halal tourism market size is projected to be US$250 billion by 2020, and it’s growing by 4.8 percent year-on-year, which is more than the growth rate of the travel industry at large.”
Market projections aside, halal tourism owes its success to the simple fact that it’s able to offer Muslim tourists peace of mind while they’re abroad. “Access to halal food and a prayer-friendly experience are the two indispensable needs of Muslim travellers. Up until now, there is no significant player that solves this need on a global scale yet,” he points out.
ARBA has grown by leaps and bounds since its inception. “We started with a small team in 2015, where there were only six people to manage our business. In 2019, my team has grown up to 50 talented people,” Ammar adds. “As we grow, ARBA has hired two staff members in South Korea to manage our company over there. We’re especially proud of this, considering the challenge it takes to build a good company culture in different settings.”
What’s next on ARBA’s agenda? “I yearn to work with national tourism organisations around the world to improve halal tourism and coordinate the different activities in tourism development,” Ammar highlights. “We recently spent a lot of time with various tourism boards to help them understand and attract Muslim tourists.”
Ammar is wearing the Hublot Big Bang Steel Ceramic; shirt and jacket from Salvatore Ferragamo