Goh Soo Sing - Prestige Online - Society's Luxury Authority
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Goh Soo Sing

Long-term sustainable homes that are design-centric have propelled Goh Soo Sing to carve a niche in the ever-demanding real estate development scene. “We believe that by developing innovative and well-designed products, we will address the needs and interests of genuine buyers in the market,” he says. The Estate in Bangsar South marked the debut flagship project from Bön Estates, a boutique developer dedicated to champion holistic living through the amalgamation of natural elements with modern technology. “In business, sheer determination and delivery of what you promise is key. To our team at The Estate, success is not only measured by achieving key project milestones, it is ensuring that we continue to achieve these milestones with the same level of integrity, commitment to quality and excellence attitude,” Soo Sing emphasises. A team is only as strong as their leader and he credits his team for always being honest and encouraging especially when it comes to dealing with setbacks. “When I am dealt a bad card, I will assess the situation with my team and take a step back before coming up with a concrete plan. More importantly, I will never give up or act emotionally,” he shares. With plans to develop another residential development in Mont Kiara targeting young professionals under way, Soo Sing also hopes to create an entrepreneurship platform for other young entrepreneurs to grow with Bön Estates’ ecosystem via its commercial developments. He has also set his sights on a growing international presence, especially in Southeast Asia.