Kyung-Bae Suh

Suh Kyung-Bae

Suh, 52, is responsible for turning his family’s hair oil and cream company, which started in his grandmother’s kitchen more than 80 years ago, into one of the world’s largest cosmetics companies with US$17.5 billion in market capitalisation. His savvy strategy? Riding on the K-beauty wave, leveraging the rise of the Chinese tourist, and creating eco-friendly and natural beauty products across its brands, such as Innisfree and Sulwhasoo.