All the money in the world could never buy a second of time, and judging from the pace in which the world’s natural resources are being depleted, time is scarce in repairing the situation. Founded with the sole purpose of aiding social enterprises in combatting for a more sustainable Malaysia, HLB Jumpstart aims to continue fighting the good fight, this time offering support to Green Hero.
The CSR platform for Hong Leong Bank (HLB), HLB Jumpstart was launched in September 2018, offering support through its five pillars: financial knowledge, tools and digitalization, branding and marketing, commercialization and volunteering. Following its success with SURI, a denim upcycling social enterprise that provides financial opportunity and living skills for single and underprivileged mothers, HLB Jumpstart now sets in sights with Green Hero, a social enterprise that dedicates itself to fighting food wastage.
When Calvin Chan, founder of Green Hero, uncovered just how devastating the food wastage situation was in Malaysia, Him and his team of green activists set out to bring Green Hero to life. Across Malaysia, a staggering 3,000 metric tonnes of perfectly edible food is wasted each day. 70,000 kilograms of food is wasted daily in Penang itself, the home of Green Hero, with hotels, restaurants and the catering business being the biggest contributors.
With the help of social media, Green Hero has helped more than 70 cafes and restaurants in resolving their food surplus problem since 2016. This has been made achievable through their online channel in selling the surplus food which includes sushi, bread, cakes, pastries, bento boxes and even groceries at discounted prices to a demographic of college and university students as well as other green activists.
Motivated by the immense support received as well as steady revenue, Green Hero is now making efforts to branch out of Penang, with their cause further strengthened with the help of HLB Jumpstart. Not only offering support behind the scenes, HLB is also making the effort in creating awareness for food wastage themselves. The Bank initiated its first Food Surplus Donation Drive, where members of the public were able to donate their excess ‘dry’ foodstuff.