Since August, Rolex has thrown its support behind an initiative that supports musicians and singers weathering the COVID-19 period. The project keeps in tune with the company’s enduring commitment to champion those setting the highest standards in the world of music while helping this art form remain as an integral part of daily life.
Three Rolex “Perpetual Music” concerts were held at prestigious venues in Italy, Germany, and France. Three Rolex Testimonees – Juan Diego Flórez, Sonya Yoncheva and Rolando Villazón – have supported the initiative since its infancy. They perform the repertoire prepared accompanied by singers and musicians. These talents entertain in solo performances or various ensembles. Renowned French violinist Renaud Capuçon also lends his adroit ability, joining his peers in support of organising this special initiative.
The concerts embrace the participation of approximately 100 musicians whose work and lives have suffered adverse impacts of the pandemic. The initiative projects its reach to hundreds of thousands of people in over 180 countries through the free streaming platform, medici.tv.
“During these difficult times, when musicians have suffered both the loss of audience and income, we aim to provide them the opportunity to perform with renowned artists at prestigious venues with the finest acoustics,” says Arnaud Boetsch, Rolex Director of Communication & Image. “By broadcasting the concerts via medici.tv, a Rolex partner for over a decade, we can give worldwide visibility to the artists supported by the project. Significantly, this gift of time and exposure is in keeping with the company’s pursuit of excellence and its long-term commitment to foster the work of those who aim to reach the pinnacle of their profession.”
For nearly 50 years, Rolex has encouraged artistic development and exceptional performance globally. A part of the company’s legacy, the support of these concerts is a testament to Rolex’s all-encompassing support for music. Presently, Rolex is also assisting in funding artists at the Metropolitan Opera in New York whose work has been negatively impacted by the coronavirus crisis.
Visit medici.tv to enjoy the Rolex “Perpetual Music” Concerts 2020 until the end of October.