This year, Bvlgari teams up with Fiat to release the New B.500 By Bvlgari Mai Troppo – the first-ever electric model of the Fiat New 500 series that comes as a convertible. As expected from the partnership, the iconic car looks fabulous, brimming with Italian creativity and luxury.
Previously in 2011, a special edition of the iconic Fiat 500 was introduced and it was customised by Gucci’s creative director Frida Giannini in partnership with Fiat’s Centro Stile.
The first telltale sign of this luxury is the colour itself: Imperial Saffron, a shade that’s iconic to the jewellery brand and created using an integration of special gold dust, leftover fragments from Bvlgari’s manufacturing process from its production site in Valenza. It’s a brilliant colour that shimmers under the sun – almost like a jewel. The grille, on the other hand, was inspired by the brand’s jewellery motif Parentesi, while the wheel rims paid homage to Bvlgari’s eight-pointed star.
Then, we explore the interiors of the car. The B.500 by Bvlgari Mai Troppo’s dashboard is one-of-a-kind, wrapped in colourful silk and hand-painted with the brand’s iconic motifs. Seats are made of octane leather, finished with a shade-on-shade embroidery.
On the steering wheel, a diamond-set logo embellished with a valuable combination of precious stones: Amethyst, citrine, and topaz. It can be detached and worn as a brooch, just in case you don’t feel like leaving it in the vehicle. And because we’re talking about a Bvlgari-made vehicle here, the B.500 by Bvlgari Mai Troppo comes with a custom-made jewellery case and a hatbox in white calf leather skin and colourful leather frames — just in case you want to change your jewellery for the night.
Finally, the icing on the cake is the key itself, which is wearable like a jewellery piece. Crafted in gold, there is an ancient coin set at its core to celebrate the brand’s Monete collection, while the sides flaunt an openwork game with Bvlgari’s logo.
This isn’t the first time the Italian high jewellery brand has collaborated with Fiat on its 500 series. Back in 2017, Bvlgari celebrated the Fiat 500’s 60th anniversary by letting the vehicle carry the jewellery pieces as part of the brand’s Roman Holiday campaign.
For now, the new B.500 by Bvlgari Mai Troppo will only have three units made and will be auctioned in July 2020.
This story first appeared on Lifestyle Asia Kuala Lumpur.