Available 16 August in shades of Moon, Dune and Earth, Kim Kardashian made sure there’s a pair of neutral-coloured Beats for you.
Apple’s Beats Fit Pro were a “gamechanger” for Kim Kardashian, so much so that they got her thinking: Why don’t headphones, or tech products in general, come in neutral tones?
And after having that thought, Kim, with her same 24 hours in the day as you — albeit with a few hundred million more dollars and connections to the people that make decisions in the world — teamed up with an artist friend to put together a prototype of what that might look like, and pitched it to the Beats team. They went for it (obviously) and Beats x Kim was born.
Kim’s Beats Fit Pro comes in three shades: Moon, Dune and Earth, and each looks like a fitting companion to the other product lines in her empire, from neutral-tone shapewear brand to SKIMS to her SKKN skincare line.
There’s no denying they look good — if there’s any downside, it’s even more people talking to you because they don’t realise you have headphones in. Oh well.
The Kim Kardashian x Beats collaboration (US$199.99 / ~HK$1,600.00) drops on 16 August on Apple.com and in-store 17 August.
This story first appeared on Lifestyle Asia Hong Kong.