Since 1974, Bonia has encapsulated the values of modernity, elegance, and contemporary style, blending creativity with an Italian flair. This September, the luxury brand and leather expert premiers the Neu B Logo alongside the dreamy Neu Romantic Collection heralding a new and exciting era.
The Neu B
Bonia unveils a redesigned emblem that signals a new beginning while paying tribute to the brand’s heritage. Reflecting inspiration sources that have persisted since the brand’s inception, the Neu B embraces Bonia’s lifelong affinity for Italy, the Renaissance period and famed historical sculptor, Giambalogna.
A closer inspection of the Neu B’s typeface reveals an adaptation of Renaissance flair: bold and ornate wrought-iron lettering refined with contemporary finesse. Through two characters of different scale, the logo evokes the concept of expansion that visually hints at the brand’s evolution.
The stylish monogram articulates the merger of two paths, namely tradition and innovation.
The Neu Romantic Collection
The Neu Romantic Collection pays tribute to the brand’s history of craftsmanship and appreciation of the visual arts. It presents as an oasis in the heart of a painted desert, quenching thirsts for new and bold concepts amid tried and true styles. By examining triumphs of the past and the endless possibilities in the future, parallel discoveries define the new designs down to each meticulous detail.
Patterns, textures, and materials take its cue from contemporary sources while staying true to the brand’s traditional ideals. The goal is to merge reverence for Bonia’s heritage with the courage to pursue bold new frontiers in design, capturing a new generation of clientele.
The Neu Romantic Collection presents the Miley, Samothrace, Dravmo, Meghan, Digouflage and Astron series. Each artful piece boasts originality, with a range of refreshing colours and sizes to suit all occasions.
A concept geared for the professional woman, the Miley exudes grace and joy. The ultra-feminine silhouette and clean edges assure the Miley works in formal and casual settings.
The Winged Victory of Samothrace, a famed Hellenistic sculpture, inspires the design of this tote bag. It conveys a sense of triumph and artful drapery, as though a Goddess descends to alight upon the prow of a ship.
Dravmo caters completely to fitness enthusiasts, merging contemporary style with unquestionable functionality. The collection boasts embossed details of geometric patterns which are evocative of Bonia’s famed monogram motif.
A stunning display of Bonia’s growing savoir-faire, the Meghan is inspired by the elegant Meghan Markle. The collection spotlights a radial pattern on the front façade alongside the neu B logo. The series embodies modern-day icons as well as the new brand direction.
Playful yet understated, the Digouflage adapts a classic camouflage motif with a retro 8-bit twist on technical nylon fabric.
Inspired by the ventures of Elon Musk and the concept of interplanetary travel, the Astron series will appeal to the adventurous man. It is a functional style that adapts to a busy week and a wild weekend.
Visit bonia.com to shop the new collections.