The idea for cats to star in this year’s holiday campaign was inspired by Kate Spade New York‘s cat motifs from its latest collection.
Kate Spade collaborated with local rescue team, Allergic Rescuers KL to spread messages of joy and the importance of responsible pet adoption. Allergic Rescuers KL are made up of a group of friends who advocate adoption and fostering, helping to home over 400 stray cats to date.
The campaign stars felines paired with cat-loving personalities: Rosy Kim, founder of Allergic Rescuers KL; our June 2019 cover star Ally Mukhriz, fashion designer, Kittie Yiyi, and singer/actress, Daiyan Trisha. Check out the behind-the-scenes footage from Kate Spade’s holiday campaign that was no doubt a fun one to shoot:
(All images: Kate Spade New York)
