“For me, Haute Couture is romantic by its very essence. There is so much love in each one of these silhouettes.” — Virginie Viard, creative director of Chanel
The House of Chanel presented its Fall/Winter Haute Couture collection digitally this year . In conjunction with the unveiling, Chanel worked with French director and writer, Loïc Prigent, to create a mini series of three behind-the-scenes videos. In a black-and-white format, the series celebrates the savoir-faire of the four Haute Couture ateliers at 31 rue Cambon where creations come to life one stitch at a time.
The films take the viewer from the effervescence of the Tailleur and the Flou ateliers, where ideas of collections come to life, all the way to fittings at the studio.
Atlerier Premières and seamstresses talk about the work that goes on different garments while divulging in some tailoring secrets. Director Loïc Prigent captures perfectly the detailing of embroideries, laces, tweeds and jewelled buttons that have become House codes.
The creations are imagined into life; 30 looks comprising of pieces like bolero jackets with painted laces and tweeds made of silver streaked ribbon, diamond-like braiding on black trouser suits, short dresses with cinched waists and corolla skirts, as well as long dresses recalling the Grand Siècle allure of past. Certain looks are paired with Chanel high jewellery.
“I was thinking about a punk princess coming out of ‘Le Palace’ at dawn,” reveals Virginie Viard. “With a taffeta dress, big hair, feathers and lots of jewellery. This collection is more inspired by Karl Lagerfeld than Gabrielle Chanel. Karl would go to ‘Le Palace’, he would accompany these very sophisticated and very dressed up women, who were very eccentric too.”