Not to be dramatic, but virtual fashion shows have opened the door to a previously untapped, whimsical world of fashion. In an industry that thrives on creativity, the absence of physical fashion weeks and runway show day pressure have invited in new opportunities for expression.
Just take the House of Chanel — experts in creating shows just as beautiful as its collections. With virtual fashion week in place, Chanel is in its element, with Virginie Viard opting to play with contrasts of a small space and voluminous winter pieces.
“I don’t know if this is because of the times we live in, but I wanted something warm, lively. I imagined the models doing a show for themselves, going from room to room, crossing each other in staircases, piling their coats up in the cloakroom and going up to the next floor to get changed.”
Chanel’s Fall/Winter 2021/22 Ready-to-Wear show was filmed at the Chez Castel nightclub in Paris. Viard expressed her love for its aesthetics like a spiral staircase and many salons, a “little house style”. This was important to embody the creative director’s vision for Chanel’s debut of its newest collection, “Where models can get changed, dressed and undressed, do their make-up together, and have fun like a girl’s night in.”
“And I thought of the shows that Karl would tell me about, back in the day, a long time ago, when the models would dress themselves and do their own make-up,” Viard said.
The Fall/Winter 2021/22 takes the Parisian girl to the French Alps, with a suitcase carrying a trouser suit in black tweed, a white coat in patent sheepskin lined with faux fur, and delicate blouses in chiffon or crêpe de Chine. Silver heels booties, strappy sandals embellished with chains and little black bows, and sequinned ballet flats for shoes, while she further accessorises with layers of sautoir necklaces.
Take a look at our favourite looks:
Watch the film here.
(All images: Chanel)