Pulling focus on the deeply emotional relationship Zoey shares with her Peekaboo, the campaign celebrates her most intimate, authentic, and true inner self.
The visuals weave a story that unfolds as Zoey embraces her Peekaboo on set, revealing its inside in a metaphor of uncovering her sparkling personality. With her soul on display, so too is the interior of the bag itself. Short, chronological sequences guide the viewer to the moment when she takes her seat in the studio, ready to be photographed with the Fendi Peekaboo.
The audio track I See You by The Horrors accompanies the video, vaunting Zoey’s bold, eccentric, energetic personality while amplifying the magical relationship between her and the Peekaboo.
An Endearing Icon
Premiered at the Fendi Fall/Winter 2020 – 2021 Collection last February, the updated Peekaboo bag features a new accordion-frame shape. It opens with a deep ‘smile’, with thoughtfully constructed inner pockets that may be customised in smooth leather or precious skins and further personalised with initials.
Since the Peekaboo’s original creation for Spring/Summer 2009, Silvia Venturini Fendi has wed the Maison’s flair for savoir faire and boundless creativity with well-researched, high-quality materials. This passion gives life to infinite incarnations of the Peekaboo, with each boasting distinctive details to make sure its wearer stands out. The versatile and timeless aspect of the Peekaboo has and will continue to be elevated, reimagined and presented for many seasons and collections to come.
Browse the Peekaboo collection at fendi.com