Gucci Off The Grid is a collection made from earth-friendly materials.
Creative Director Alessandro Michele has hit a new milestone for Gucci; the first collection launched under the umbrella of Gucci Circular Lines, an initiative in support of the House’s vision for circular production.
The fashion industry has not been in the good graces of the environment, but as brands and big names in fashion are becoming more aware of their individual and collective responsibilities, the times are slowly changing.
Gucci has been weaving a different pattern into its blueprint of design since 2016. The House began using a regenerated nylon from offcuts and pre/post-consumer waste like fishing nets and carpets known as ECONYL, while reworking its strategies related to sourcing of raw materials, manufacturing and production, as well as distribution and sales. And they want to do it all while educating an audience through Gucci Equilibrium.
With Gucci Off The Grid — the first official collection of its kind for Gucci — ECONYL is used alongside other recycled, organic, bio-based and sustainably sourced materials, as well as metal-free tanned leather. You’ll never guess these designer threads came from recycled gold, brass and palladium hardware coating. This collection comes with FSC-certified packaging that includes information about the products.
Gucci Off The Grid features genderless luggage, accessories, footwear and ready-to-wear. You can just tell how excited Gucci is about the collection by working with photographer and director Harmony Korine, activists, and celebrities; Jane Fonda, Lil Nas X, King Princess, Miyavi and David de Rothschild.
Can you already assume the Korine and Michele’s vision from the official campaign images? The two creatives imagined a cast of city dwellers who have taken up residence in a rustic treehouse, consturcted in the heart of a metropolis. This contrast symbolises how the world is growing in its desire to escape the conventional life for a chance at a more peaceful experience with nature off-the-grid.
Gucci Art Walls in locations like Shanghai, Hong Kong, Taipei all the way to New York will display the campaign loud and proud.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Harmony Korine
Talents: Jane Fonda, Lil Nas X, King Princess, Miyavi, David de Rothschild
Make Up: Thomas de Kluyver
Hair Stylist: Alex Brownsell
“I CAN SEE CLEARLY NOW”
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