Reasons to go gaga over Gucci’s Towards Summer collection
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24 Jun 2019

Gucci’s Towards Summer collection welcomes the season with a colourful, breezy vibe

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The sun is shining bright, the days are getting warmer, and the beaches are beckoning. In appreciation of this special transitional season, and just before it gets too hot, Gucci has launched their Towards Summer collection — a fun selection of handbags, apparel, accessories and footwear for both men and women. All the pieces in this vacation-themed series are made of soft, lightweight materials, such as raffia, canvas and silk-linen, which are perfect for the summer.

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The luxury brand’s reinterpretation of some of its most iconic bags is one of the most exciting aspects of this collection. These include models from the stylish GG Marmont 2.0, Ophidia, Sylvie and Rajah lines — re-styled for a relaxed, summery look by Allesandro Michele, Gucci’s creative director. While all these bags still feature the label’s signature hardware, decorations and motifs, it’s the unusual combination of fabrics used that inspire a sense of easy playfulness.

Towards Summer

The Marmont 2.0, for instance, exuding elegance with its golden GG clasp, has a fresh touch of casual exuberance. The models here include two sizes of a viscose raffia soft tote and a soft shoulder bag in crochet raffia with a floral pattern. All come in two colour variations on a natural base — with green and red trim or black trim; the shoulder bag even has a shiny gold chain.

Towards Summer

Natural canvas is the material for the several pieces belonging to the maison’s vintage-themed Rajah line. These are adorned with Gucci’s stylised tiger’s head, a wide green-red-green stripe, cognac leather trim and interlocking GG gold hardware. An easy-to-use tote bag, belt bag, shoulder bag, belted smartphone case, duffle, backpack and two pouches are all part of this selection. 

The ready-to-wear selection of the Towards Summer collection is highly appealing, as well. Perfect for warm weather, the range includes linen stoles and asymmetric-styled kaftans in floral patterns. A long-sleeve chemisier dress with a tiered skirt is an absolute delight. This graceful piece is available in two lengths, and in plain and printed versions. A variety of straw-matt women’s hats, a sun visor and an espadrille, and slip-on Gucci moccasins are also on offer. 

The menswear section of this collection is blessed with the same breezy vibe and comprises shorts, bowling shirts, a striped boating blazer and hooded sweatshirt, all in silk-linen, nylon and cotton fabrics. Gucci monogrammed rubber slides, clogs, sandals and espadrilles make up the ensemble.

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