In fashion, you keep up with trends, and the headlines. In case you missed it, here’s a recap of what the world of fashion delivered this August:
Burberry debuts a store powered by Tencent technology
“A store of tomorrow for today” is how Burberry describes the store in partnership with Tencent. Shenzhen Bay MixC development, takes interactions from social media and brings them live in store, while a WeChat program enables customers to block exclusive content and personalised shopping experiences they can share with friends.
“When it came to innovating around social and retail, China was the obvious place to go as home to some of the most digitally savvy luxury customers,” said Marco Gobbetti, Chief Executive Officer at Burberry. ”
Burberry also shared that through trial innovation testing and learning at its Shenzhen space that can one day, the technology will be expanded to other Burberry stores globally.
‘Cindy Sherman at Foundation Louis Vuitton’ will now open in September
The show must go on. Louis Vuitton announced reopening dates for its show dedicated to artist Cindy Sherman, which was initially scheduled for April. “Cindy Sherman at Fondation Louis Vuitton” brings together 170 works the artist produced since 1975, comprising of her famous portrait-style depictions and a a new set of images presenting male figures and couples. The show will now be open from 23 September 2020 till 3 January 2021 at Foundation Louis Vuitton in Paris. This event marks the first show dedicated to the artist since her 2006 solo exhibition at the Jeu de Paume.
Dior joins the Global Education Coalition founded by UNESCO
The Global Education Coalition by UNESCO is being, for the first time, supported by a couture house that is none other than Dior. This initiative was born to give disadvantaged female students the opportunity to receive education focused on inclusion. Through the efforts, 100 students selected will have the opportunity to be mentored by a Dior employee and to follow the ten-month Women@Dior curriculum, an online education program Dior launched last June.
“Out of education comes freedom. For me, it seems essential to help young girls develop their self-confidence: the confidence to dare, to be independent and to do things. This initiative is more essential than ever in order to create the world of tomorrow,” shared Maria Grazia Chiuri, Creative Director of Dior women’s collections.
New Chloé and Bottega Veneta stores open up in Pavilion KL
High fashion has always found its home in Pavilion Kuala Lumpur. Two stores have updates in its home address — the first Chloé boutique in Malaysia, and a newly refurbished Bottega Veneta. Chloé’s 111 sqm space invites in shoppers with glass walls and soft lighting boasting the brand’s palette of cream, beige and rose. Bottega Veneta‘s store concept isn’t far off with glass displays for a theme of lightness, complete with colourful jelly cubes and leather chairs.