In fashion, you keep up with trends, and the headlines. In case you missed it, here’s a recap of what the world of fashion delivered this May:
Louis Vuitton unveiled “The Rainbow Project”
‘The Art of Window’ has a been an initiative of the House since the reign of Gaston-Louis Vuitton, and in these trying times, Louis Vuitton has found a small part to play in unity. Throughout the month of May and June, Louis Vuitton stores will display rainbows created by employees and their children. The creative project is called “The Rainbow Project” and aims to send out a message of hope and joy all around the world.
Versace got social with #VeryVersace
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What V can you see? In celebration of our Barocco V motif, the #VeryVersace challenge invites our community to photograph and share V-shaped objects, landscapes, spaces and scenes that prove the V is everywhere. Recreating V poses inspired by our campaigns is also encouraged. View our stories or visit the link in bio for more on the new social challenge.⠀ ⠀ From the archives: Photography by @dougordway for the Spring-Summer 1993 Versus Versace campaign.⠀ ⠀ Participating images must be original.
Early in the month, Versace kicked off the #VeryVersace challenge in the hope of entertaining its community during lockdown. The challenge invited social media users to capture the symbol V in their everyday lives, getting creative in spotting V-shapred objects, landscapes, spaces and scenes. The V of course, is inspired by Versace’s Barocco V motif seen in all its designs, hence calling the community to spot the V all around them. Versace has been sharing submissions with the hashtag on its social platforms.
Dior is giving dance classes on YouTube
When it doubt, dance it out. Dior is collaborating with famous dancers like Germain Louvet, a Prince dancer of the Paris, Sébastien Bertaud, a Paris Opera Ballet choreographer and Stuttgart Ballet principal dancer Friedemann Vogel for a series of virtual ballet lessons. The iniative is not at all far off for Dior, who’s DNA is embedded in dance when Monsieur Dior showcased his love for the art designing costumes for the Roland Petit ballet “Treize Danses”. The workshops are available for all on Instagram and YouTube.
Valentino created clothing for Animal Crossing
Just like so many who’ve become fans of the game Animal Crossing right now, so has Valentino. In conjunction with its Spring/Summer 2020 and Pre-Fall 2020/2021 collection, Valentino has partnered up with Kara Chung of the Instagram account @animalcrossingfashionarchive. In a very modern celebration of fashion, the two names have created custom Valentino clothing for Animal Crossing, a game where users interact with each other while carrying out their daily activities. The news feature pieces such as colourful shirts from the Men’s Spring line, VLTN hats and puffer jackets.
Gucci takes a stand against gender-based violence
Through its Chime For Change initiative, Gucci and the Kering Foundation have joined forces to announce #StandWithWomen. The initiative was launched to raise funds for non-profit organisations on the frontlines of supporting females around the world, which includes addressing the gender-based violence faced by women and girls during the COVID-19 pandemic. According to UN Women and WHO reports, domestic violence cases have increased worldwide, while Google Trends data has shown a +143% increase in queries related to domestic violence cases. Supporters can #standwithwomen by donating here on Global Giving.